THE PEOPLE'S CAR PROJECT

Volkswagen has always built cars for the people. Their brand name in both German and Chinese literally means the ‘People’s Car’. 

Today in China, Volkswagen faces increased competition and falling market share. To counter these challenges they decided to change not only their advertising but also their products. Instead of building cars for the people, Volkswagen would start building cars with the people. 

We called it: ‘The People’s Car Project.’ – a long term social CRM and co-creation program to generate consumer dialog and re-invent how cars are ideated, designed and built.

The People's Car has many parents. Most noticably our trusted partners Proximity Beijing, Greenkern and the talented people from weareflink / contra. A full list of credits will be added here soon.

Conquer Beasts, Conquer Outdoor

For Bosch’s lead agency in China, Interone Beijing, we have developed a campaign concept for a new washing machine based on the idea that the outdoors is full of cows, rabbits and other foul beasts. Our creative direction for that campaign shows that you can sell washing machines without happy families in China.

Check out the English Version of the TVC Commercials on Vimeo: Rabbit | Cow | Rain or the Chinese versions on Youku: Rabbit | Cow | Rain

R.I.P. Trump – 01.03 - 01.16.2012

After a short but fulfilled life we have to say goodbye to our beloved monster ‘Trump’. We were asked to develop a character on behalf of Proximity Beijing for their client ChinaHR, a company of the leading job platform monster.com but ultimately failed. The client hated him. Farewell Trump, we thought you were awesome.

Thanks to the fine art direction by Flavio Vidigal and Andy Li from Proximity Beijing and the character design by the Colony / Shanghai Job.

Surrender Tactics in Art and Life

Voltaire was living in exile in London at a time when anti French sentiment was at its highest. One day walking through the streets, he found himself surrounded by an angry crowd “Hang him. Hang the French-man” they yelled. Voltaire calmly addressed the mob with the following word: “Men of England! You wish to kill me because I am a Frenchman. Am I not punished enough not being an Englishman?” The crowd cheered his thoughtful words and escorted him safely back to his lodgings. The little brown book of anecdotes, Clifton Fadiman, ED., 1985

Georg Warga, Beautiful Flowers divided by Wire, China 2010, oil on canvas, wooden frame, wire, 90 cm x 60 cm, © 2010 Georg Warga, courtesy Goodstein & Partners

SHOWREEL - THE INTERONE YEARS

This showreel witnesses work that was created during my time as Executive Creative Director with Interone Worldwide between 2005 - 2010 for clients like BMW, MINI and BOSCH.

I had the chance to work with amazing talents throughout the industry, some of them I would like to pay respect here. Thank you. You rock.

Georg Warga, July 2010